Archbold, Ohio-based Bil-Jax Inc. recently added an eStore to its website. This store houses dealer merchandise such as banners, point of purchase items, apparel and sales literature.

“As we grew as a company, we recognized the need to expand the support offerings for open houses, new customers and promotional events,” said Brent Hagedorn, director of marketing and national accounts. “When Bil-Jax customers log into the eStore, they will see the wide variety of promotional, safety and sales tools available.”

Apparel and some merchandise are available without logging in, but Bil-Jax dealers can use their customer numbers and zip code confirmation to unlock the additional items available only to the dealer. The site provides fast delivery and a confidential checkout process. A print and mail feature is also available, where mailings can be completed using personalized information with the click of a button. The contact manager tool can be used to keep in touch with customers.

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